5 Reasons Why Your Website Needs Both an About and Author Page
From visitor to customer: Understand the nuanced roles of Author and About pages in guiding users through your sales funnel.

About Page vs Author Pages:
Differences & Benefits

An “About Page” and an “Author Page” are two distinct types of webpages commonly found on websites, particularly on blogs, personal websites, or websites of authors and content creators. They serve different purposes and contain different types of information. 

via GIPHY

You’ll often find Author Page on food blogs or websites with multiple articles.

Don’t roll your eyes yet, I’m NOT suggesting we start writing long keyword stuffed stories above the useful content like recipe sites! 

Google has a lot of information, but it can only use the information that it can connect about entities. We can nudge that…

When carefully planned, adding a SEO strategy to your own single-author, Author Page, you can establish Authority and give Google the connected information in a way that takes advantage of the Google E-E-A-T updates.

via GIPHY

TL;DR:

The “About Page” is about the business entity/organization itself and the customers the business serves. The “Author Page” is about the blog post author, or more commonly, the business owner. 

Understanding the roles & anatomy of a great About Page and Author Page in effective sales funnels & SEO will help you craft content that encourages sales and helps Google better serve content based on search intent. 

5 Key Differences of About Page vs Author Page

1. Purpose

About Page: The primary purpose of an About Page is to provide information about the website or organization itself. It typically offers a general overview of the site’s mission, history, goals, and the people or team behind it. It is meant to give visitors a sense of what the website is all about.

Author Page: An Author Page, on the other hand, is focused on providing information about a specific individual, usually the person responsible for creating the content on the website. It highlights the author’s background, credentials, and other relevant information.

2. Content:

About Page: An About Page may include details about the website’s history, its niche or focus, the team or organization behind it, contact information, and a general statement of purpose. It can also include links to other important pages on the website.

Author Page: An Author Page typically includes information about the author’s name, photo, biography, credentials, areas of expertise, and possibly links to their social media profiles. It may also showcase a list of articles or works authored by the individual.

3. Focus:

About Page: The focus of an About Page is on the website or organization as a whole. It aims to give visitors a sense of the website’s identity and the reasons behind its existence.

Author Page: The focus of an Author Page is entirely on the individual author. It provides insights into the author’s background, experience, and qualifications, helping readers establish trust and credibility in the author’s work.

4. Location on Website:

About Page: The About Page is typically located in the main navigation menu of the website, making it easily accessible to visitors who want to learn more about the site itself.

Author Page: An Author Page is often found as a subpage or section within the website, usually linked from individual blog posts or articles written by that author.

5. Information Depth:

About Page: The information on an About Page is generally broader and less detailed about any specific individual. It’s more focused on the website’s overall purpose and mission.

Author Page: An Author Page delves into more personal details about the specific author, such as their professional background, accomplishments, and sometimes a personal touch to establish a connection with the audience.

Your About Page provides an overview of the website or organization, while an Author Page is dedicated to providing information about the individual responsible for the content. A great website search engine optimization strategy will carefully consider best SEO practices combined with sales psychology to craft helpful user experiences that ultimately satisfy the users search intent.

Both the About and Author pages play important roles in providing context and establishing trust with visitors and with search engines.

Does Your Site Need SEO?

Search Engine Optimization (SEO) is an essential marketing tool for online visibility and success. 

I‘m Stefanie Morris, your Showit SEO expert! Contact me today for a complimentary website audit.

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About The Author

Stefanie Morris

I’m a recovering wedding photographer turned Showit SEO expert & marketing consultant. 

Explore the blog to learn how to do keyword research, search engine optimization, and create blog content strategy to uplevel your marketing and drive leads.