Beginner’s Guide to Keyword Research

Guide to SEO Keyword Research for Photographers

This beginner’s guide to keyword research will give you an insight into how it works, why it matters, and how to do it for yourself.

With 10 years of SEO experience, I know that this starts with understanding your target audience, using tools like Google Ads Keyword Planner, analyzing search trends and more.

You don’t need to be a tech genius or SEO expert to get started!

How To Choose Relevant SEO Keywords

Keyword research is the foundation of any well optimized digital marketing strategy. The first step in collecting the right keywords is understanding your business’ goals & defining your services. Ask yourself these questions:

  • What are your services?
  • Is there any service you provide seasonally?
  • Do you only shoot indoors, or only outdoors?
  • What areas do you serve?
  • Do you plan on increasing your rates?
  • Who is your ideal client?

Moving forward with these insights will ensure that each word chosen makes sense within the context of your business goals – both short and long term!

The second step is identifying the target audience and their needs. Take some time to think about who they are, what they want from your photography services, and which terms they use when searching online.

Understanding Target Audience Research For Photography Website

Target audience research for photographers the key success.  Knowing who you are targeting will not only help your message reach the right people, but also help you craft strategies tailored to their needs.

To uncover deeper client insights, you might ask yourself: What challenges do they face? How can I make my product or service valuable to them? 

Identifying the ideal client helps you understand what motivates them, what they want, and how they search for what they want…with this information in hand you can be sure that you’re selecting the right words.

Selecting The Right Keywords

Selecting the right words requires you to brainstorm all the possible phrases related to your services that people might use when searching for them.

Let’s consider what keywords are relevant to your business. Ask yourself this, what are alternative names/other things your clients may call your services?

To really leverage your keyword tracking efforts, consider using tools like Google Trends or Ubersuggest to help refine those initial list of ideas into more accurate keyword ideas.

Often I see gaps between what photographers do as a service and what their users want/how they search for those services. Using a variety of tools may help you fill in the gaps.

Tips for Selecting the Right Keywords

Brainstorm Keywords

Start with a list of words related to your services or products. Think about how people might describe them, then come up with a comprehensive list of potential terms.

Use Autocomplete

Let Google do some of the work by using its autocomplete feature while typing query topics into the search bar. This will give you more precise results than just manually brainstorming!

Analyze Your Competitors’ Strategies

Check out what other photographers in your niche are doing when it comes to their strategy. See which keywords they’re targeting, so you know where you stand compared to them.

Examining Competitor Analysis For SEO Keyword Research

Competitor analysis can help you to identify areas where you can make your business stand out and capitalize on potential opportunities. 

When it comes to tracking the success of your competitors’ campaigns, one way to do this is by analyzing their keywords. Pay attention to the words they are using within their content marketing strategies and look at any trends or patterns that emerge. This will give you an insight into which phrases may be driving them higher up the search rankings than you – allowing you to replicate these efforts with your own unique approach.

You should also consider looking closely at the amount of traffic that each website receives from organic searches. As well as taking into account traditional SEO metrics such as backlinks and page authority scores, try and focus on uncovering new insights about their audience demographic too; this could include age ranges, gender split, location etc., all of which should provide valuable data for crafting your own effective tracking plan.

Using competitor analysis alongside other forms of research like target audience studies can equip photographers with a wealth of information that contributes towards informed decision-making when it comes to optimizing for maximum impact. 

Identifying The Best Tools for Keyword Ideas

The right keyword research tools can make all the difference when it comes to identifying the best ideas your website for photography.

Knowing which ones will best suit your needs requires a bit of exploration, but with some guidance and know-how, you’ll soon be on your way to finding out which tool is best for you.

If you’re looking for an easy-to-use solution that doesn’t require a lot of technical knowledge or experience, there are plenty of options available.

I suggest using Google’s Keyword Planner since it’s a free service that allows users to quickly identify relevant keywords based on their search queries.

Use this blog post to learn more about setting up GKP without having to run ads first.

Getting Localized Keyword Data

Another key factor to consider is whether or not the platform offers insights into local search queries – something particularly pertinent if you’re targeting customers within a specific area.

Optimizing for your city or town can help give you an edge over competitors who aren’t taking advantage of this tactic. This is particularly important for destination wedding photography.

When using Google Keyword Planner, remember to target your DMA area when looking at data to get a better understanding of pertinent keywords. If you don’t modify the location, the default area is the entire US. 

Planning Keywords For Your Photography Website

Now that you’ve collected data, you’re ready to plan for your site. Here are three tips on how to plan:

  1. Determine the appropriate keywords using tools like Google Ad’s Keyword Planner — sorting by competition & search volume.
  2. Focus on any long-tail keywords that provide more context around what photos you specialize in;
  3. Analyze search engine results pages (SERPs) for further inspiration about topics or phrases people use when searching.

After gathering these insights from other sources, you should now have everything necessary to create an effective strategy tailored specifically for your site.

Utilizing Long-Tail Keywords

Long-tail keywords are composed of multiple words strung together which help narrow down your target audience. 

For example, instead of “newborn photographer” use “in-home newborn photographer”… or something similar; essentially, these are the best seo keywords for photographers. A wedding photographer may want to to use “Spring wedding at XYZ venue” vs “XYZ venue”.

The longer phrases are more likely to drive users directly to your site due to their specificity – making them incredibly valuable when it comes to helping people find what they’re looking for quickly and easily when you optimize your website, which helps drive traffic to your website.

To get started with utilizing these powerful tools, focus on creating content around relevant topics that relate specifically to photography.

It’s also important that you keep a close eye on trends in the market so you know exactly what terms people are searching for right now.

If you need help getting ideas for long-tail keywords, try using suggestion tools such as Google Keyword Planner to generate new concepts based off of initial terms related to photography.

Analyzing Search Volume & Keyword Difficulty

Analyzing search volume is a way to determine which keywords are most popular and therefore more likely to bring in traffic when used strategically. You should be aware that often the popular photography keywords, like describing a blog as a ‘journal’, are often not important keywords at all to potential clients–we can see that due to low volume.

What exactly is ‘search volume’?

Search volume refers to the number of times that people type certain words or phrases into Google each month. The higher the search volume, the more popular that particular keyword phrase is among internet users – and thus, potentially more profitable for photographers like yourself; it may also be true that you have to do more work to rank for these keywords.

Assessing Competition & Find the Right Keywords

Competition levels for photographers can be a daunting task to assess. Studies show that up to 70% of searches on Google lead to no clicks at all, meaning there’s an incredible amount of competition in the online photography space!

It’s essential for you to evaluate how much competition you face before beginning.

To start assessing competition levels, it’s useful to look into SERPs. SERP analysis gives you insight into what other websites are ranking for the same keywords as yours, and how strong their content is.

This helps identify which competitors have the biggest presence online, so you know who you’re up against when trying to rank your own website.

These competitor metrics are what you need to look out for: domain authority scores, numbers of backlinks, organic traffic estimates per keyword, content strategy, etc… 

Optimizing Keywords With Synonyms

Synonyms are a great way to use keywords and maximize visibility in the online world.

Here are three tips on how photographers can make their content stand out with synonyms:

First, research similar words that have the same meaning as your original keyword. Make sure these words fit into the context you’re writing about; otherwise, they won’t be relevant or helpful.

Second, create variations of each word by adding adjectives or adverbs. This will further expand the reach of your content while enhancing its readability.

Finally, try using phrases instead of single words. This will help focus an audience’s attention and provide them with a unique angle from which to view your business.

You must remember that including synonyms in your articles is only part of a successful strategy—the other important factor is crafting valuable content around those chosen keywords. That’s why focusing on quality over quantity is always key! 

Crafting A Successful Keyword Strategy

Crafting a successful keyword strategy is an essential part of creating a winning online presence.

Take the example of Sarah, a professional photographer who wanted to expand her business by utilizing SEO tactics.

After conducting extensive research, she was able to craft a comprehensive strategy that allowed her to reach potential customers and effectively boost sales.

To create a successful strategy, it’s important to understand what your target audience is looking for and how they are searching for it. To ensure maximum visibility in SERPs, you’ll need to utilize with relevant long-tail keywords that have high search volume yet low competition from other photographers.

By taking the time to analyze your competitors’ strategies and using synonyms when necessary, you can hone in on effective words or phrases that will give your photography brand an edge over the competition.

Finally, once you’ve identified ideal keywords for your campaign, it’s important to assess their relevance and impact on SEO performance as well as monitor user engagement regularly.

This way, you can make adjustments if needed so that your strategic efforts don’t go unnoticed – ultimately leading to more website visits, conversions, and loyal customers! 

Integrating Keywords Into Content – On Page SEO

It’s amazing how often we find ourselves looking for creative solutions in your business. I’m sure that it’s no surprise that integrating keywords into content is an important part of the process!

Here are four ways to get started:

  1. Brainstorm – Start off by brainstorming related terms and phrases around your topic or service that could potentially be used as keywords. This includes industry-specific words or even slang that comes up when discussing photography topics.
  2. Research competitors – Take a look at what others are using in their webpages or blog posts and use these ideas as inspiration for potential new keywords. Make sure they are relevant to your project though; otherwise, you won’t reap the benefits!
  3. Use tools – There are many useful tools out there designed specifically for research such as SEMrush or Keyword Tool Pro. These services allow you to quickly analyze data from millions of websites and uncover high volume, low competition keywords which can help boost traffic to yours.
  4. Monitor performance – Once you’ve identified some good candidates, start monitoring their performance over time so that you know if they’re still worthwhile investing in and where improvements need to be made. With accurate tracking metrics like organic clicks and impressions, you’ll soon have a better picture of what works best for attracting visitors to your site.

Integrating appropriate keywords into content should be relatively straightforward once these steps have been taken care of but don’t forget about keeping them updated regularly too!

By doing this correctly, not only will you ensure people can easily find your work online but also keep Google happy by providing fresh content all the time. 

Leveraging Keyword Tracking

Photography is an art form that requires skill, time and dedication. To be successful, you must also have a comprehensive understanding of these techniques to help them stay ahead of the competition.

Leveraging tracking can give them the edge they need when it comes to reaching their target audience online.

Tracking keywords offers many benefits; from identifying which search terms are most popular with users right through to uncovering new areas where exposure could be increased.

Analyzing Potential Keyword Performance

Analyzing keyword performance is crucial for anyone who wants to get maximum visibility on search results pages (SERPs).

Using tools such as Google Trends, SERP Checker, etc are great resources that provide valuable insight into current trends, competition levels, and other metrics related to potential performance.

Additionally, keeping track of changes in search trend data over time allows YOU to stay ahead of the curve by making informed decisions about which search terms they should be targeting within their content marketing campaigns.

Frequently Asked Questions

How Do I Use Keywords To Optimize My Website For Search Engine Rankings?

It’s important to understand that keywords are simply words or phrases related to what you do – they act as sign posts so potential customers can quickly identify your services.

To get started on uncovering these gems of insight, use tools like Google AdWords Keyword Planner which will provide detailed data about the competition level and average monthly searches for related terms.

Once you’ve chosen some relevant keywords, there are two primary ways you can use them: in meta-tags and page content. 

On the other hand, adding targeted keywords into your page content allows readers to quickly grasp the main points of any given article without having to read through all the text.

To make sure these tactics work together seamlessly, think carefully about where best to place each within your website structure.

For example, consider using headings and subheadings in blog posts and articles to ensure that key topics are highlighted clearly for both visitors and search engine bots alike. Also add internal links from one topic area to another so readers can easily explore more information – this is especially useful if someone finds themselves at a dead end during their journey around your website!

What Are The Most Effective Ways To Find Relevant Keywords For My Photography Business?

A great place to begin is by brainstorming potential topics related to your field. Think about what type of photography services you offer or specific genres you specialize in.

You can also use tools like Google Trends to identify popular industry terms people are searching for online. Pay attention to both short- and long-tail keywords so you have a range of options when creating content.

Another useful technique is analyzing competitor websites. Take some time to explore their content and see which words they’re targeting with their own efforts. This will give you an idea of what works best in the digital space and allow you to incorporate those same tactics into your own strategy.

How Do I Track The Performance Of My Keywords Over Time?

The most effective way to do this is by using analytics tools such as Google Analytics 4 & Google Search Console.

These programs allow you to view detailed data about your website visitors, including what queries they used when visiting your page. Armed with this information, you’ll be able to identify high-performing keywords and adjust your content strategy accordingly.

With a better grasp of how people are interacting with your site, photos, and campaigns online, you can easily make informed decisions about where to focus future efforts for maximum returns.

How Do I Integrate Keywords Into My Content Without Compromising The Quality?

With careful planning and creative thinking, though, you can make sure that your writing remains both informative and entertaining.

To begin this tricky process, start by considering which words will help readers find your content online. Researching search engine optimization techniques can also give you insight into what kind of language works best when trying to capture attention.

Once you’ve settled on some appropriate phrases, think about how they could fit within the context of whatever it is you’re writing about – much like adding spices to a delicious meal! Don’t forget to check if there are any synonyms or related concepts that might add even more flavor.

Using these ideas as inspiration should allow you to craft compelling copy with ease. This way, readers will have access to valuable information while still being engaged enough by the narrative flow that they keep coming back for more.


Think of researching keywords for photographers like taking a trip — you have to know where you’re going before you set out on the road or else you might end up somewhere else entirely. Take time to map out your goals so that you don’t waste any valuable resources along the way.

Using photography keywords is like adding spices to a dish; too much will overpower everything else, but if used properly they can make an average meal into something special. Spend time honing your skills so that each word choice is more effective than the last and helps drive traffic to your site.

Keep track of what works best and adjust accordingly as needed; this way, you’ll never miss an opportunity to capitalize on a popular trend or phrase.

With practice and dedication, anyone can become adept at using keywords efficiently without sacrificing quality or creativity in their photography business.

When you’re ready to make your website SEO-friendly, here are a few tips to consider:

  • Find a Showit template. Designs created by experienced professionals already have your pages structured for SEO, so you just need to add the details.
  • Invest in a free SEO audit. An audit will show you how your website is performing and provide insights on how to improve it.
  • Work with a Showit SEO Expert & Website Designer. If you’re considering building from scratch or relaunching your website, find a website designer that specializes in brand identity and SEO.

Take your next steps today by connecting with me today and establishing the best move for a search engine optimized website to start generating organic traffic from Google.

Contact me today and/or leave a comment with your questions!

About The Author

Stefanie Morris

I’m a recovering wedding photographer turned Showit SEO expert & marketing consultant. 

Explore the blog to learn how to do keyword research, search engine optimization, and create blog content strategy to uplevel your marketing and drive leads.