6 Must-Have Elements of an SEO Author Page
Are you using your Author page wrong?!
I’m Stefanie Morris, your marketing and SEO expert with 15 years of experience. In “The Anatomy of a Great About Page“, we discussed About pages and discovered that your About page is about the customer, not about you; and in the article “8 About Page Sections Your Showit Site Needs“, we discussed the sales psychology, design, and SEO of good About pages.
But you might be wondering where your expertise fits in…
The Author page is where your expertise is meant to shine!
Showit Author Pages: Design & SEO for Google’s E-E-A-T Standards
With 15 years of experience working on platforms like Showit & Wordpress, I’ve done SEO on a lot of websites! Time-after-time, no matter the platform, when optimizing About pages they’re almost always missing critical components.
In my opinion, sales psychology is necessary for creating pages that are written with the customer in mind, meet the user’s search intent, have the components necessary to facilitate a beautiful and effective website design, and give enough page depth needed for optimal SEO.
6 Showit Page Canvases Every Author Page Needs
When it comes to designing an eye-catching layout for your author page, there are six key elements that can make all the difference,
Setup one Showit site canvas for each of these elements to create a SEO optimized Showit Author Page that creates authority and establishes trust for search engine optimization (SEO).
- About The Author with Author Image
- “As Seen In” showcasing social proof/press features
- Author Background/Expertise
- Author Work Showcase (blog posts)
- Reviews with the Author’s name mentioned
Organization branding on an Author Page is crucial as it ensures consistency with the overall brand identity. It reinforces the connection between the author and the organization, showcasing that the author is a legitimate representative of the brand.
By aligning the author’s identity with the organization’s branding, it establishes trust and authority. Users are more likely to trust an author when they recognize the branding, making it easier for the author to convey the organization’s expertise.
An author’s image is the first visual connection users have with the person behind the content. It humanizes the author and makes them relatable.
A professional and approachable author image builds trust. It assures users that there’s a real person with expertise and authority behind the content they are consuming, reinforcing the E-E-A-T factors.
Providing detailed information about the author’s background and expertise is essential for transparency and credibility.
A well-credentialed author inspires trust. When visitors see that the author has relevant qualifications and experience in the field, it enhances their perception of the author’s authority, aligning with Google’s E-E-A-T guidelines.
Showcasing Social Proof
Social proof, such as testimonials, endorsements, or awards, demonstrates that the author is respected and valued by peers or the industry.
Social proof is a powerful tool for building authority. Positive feedback and endorsements from others in the field solidify the author’s credibility and expertise, making the author page more trustworthy in the eyes of both users and search engines.
Author Work Showcase (blog posts)
Displaying a portfolio of the author’s work, such as blog posts or articles, showcases their body of work and expertise.
A comprehensive showcase of the author’s work reinforces their expertise. It allows users and search engines to see the depth and breadth of the author’s knowledge and contributions, aligning with Google’s E-A-T criteria.
Call to Action (CTA)
Including a clear call to action (CTA) guides users on what to do next, whether it’s subscribing to the author’s newsletter, following them on social media, or contacting them for inquiries.
A well-placed CTA can help users engage with the author’s content and brand, which can lead to increased authority. By directing users toward meaningful actions, it shows that the author is confident in providing value and building relationships.
This methodology works for Showit and Wordpress page builders like Elementor, Divi, etc… Wordpress page builders call these building blocks sections or containers.
Does Your Site Need SEO?
I'm Stefanie Morris, your Showit SEO expert! Contact me today for a complimentary website audit.